Mix dry ingredients: In a large bowl, combine flour, sugar, yeast, and salt.
2¼ tsp. instant yeast, 3¾ cups all-purpose flour, 1/4 cup granulated sugar, 1 tsp. fine salt
Add wet ingredients: Add warm milk, melted butter, egg, and egg yolk. Mix a few times with a wooden spoon just until a soft dough forms, and then knead for 8-10 minutes (by hand or mixer) Start Timer until smooth and elastic. I usually use the dough hook on my stand mixer for this.
1/3 cup unsalted butter, 1 cup whole milk, 1 large egg + 1 large egg yolk
Rise: Place in a lightly greased bowl (I grease mine with a little vegetable oil or olive oil), cover with plastic wrap and a warm kitchen towel, and let rise for 1½ hours, or until doubled. Start Timer
Roll out the dough: On a lightly floured surface, roll the dough into a 12x18-inch rectangle.
Add the filling: Spread the softened butter evenly over the dough. Sprinkle brown sugar and cinnamon evenly over the butter, and I like to use my fingertips to gently work the cinnamon sugar into the butter. Carefully spread the strawberry preserves over the cinnamon layer (just a thin layer is all you need), then sprinkle the finely chopped strawberries on top.
1/2 cup unsalted butter, 2/3 cup light brown sugar, 1 Tbsp. ground cinnamon, 1/2-2/3 cup thick strawberry preserves, 1/2 cup fresh strawberries
Roll and cut: Starting from the long side, roll the dough tightly but gently into a log (to prevent filling from squeezing out). Cut into 12 rolls and place into a greased 9x13-inch pan.
Second rise: Cover with plastic wrap and a towel again and let rise for ~45 minutes, until puffy.
Bake: Preheat oven to 350°F. Bake for 25-30 minutes Start Timer, or until lightly golden. If browning too quickly, loosely tent with foil. The cinnamon rolls will reach an internal temperature of 190-195°F when done.
Make the glaze: In a small bowl, whisk together powdered sugar, milk, strawberry preserves, vanilla, and salt until smooth and pourable.
1 cup powdered sugar, 1-2 Tbsp. milk, 1-2 Tbsp. strawberry preserves, 1/2 tsp. vanilla extract, Pinch of salt
Finish: Spread glaze over warm rolls and serve with fresh strawberries.
Sliced or diced strawberries